Tag Archive | "taylormade"

TaylorMade’s Latest and Biggest Innovation on Irons

taylormade driverBoth golf players and followers have been anticipating the new golf club TaylorMade has in its doorstep. The curiosity of many sparked when Sean O’Hair was spotted using TaylorMade’s prototype iron at the Justin Timberlake Shriners Hospital for Children Open.

The president and CEO of TaylorMade, Mark King, ended all inquiries and speculations by officially announcing the company’s new product, the RocketBladez iron. The club is said to be the biggest innovation in the history of irons.
Though RocketBladez is in its early stage in the market, its ‘Speed Pocket’ feature is already intriguing. Speed Pocket is a slot located at the sole of the 3- through 7- irons. Its width is about two millimeters and is filled with a polyurethane material which flexes upon impact. This concept was inspired and adapted from the company’s RocketBallz line of fairway woods and hybrid.

Intensive study by the company’s set of design engineers revealed that almost 70% of iron impacts do not hit the center of the club face but instead, below the center of the club face. The RocketBladez’s face, therefore, is designed to be 11% thinner than the previous iron faces with Speed Pocket that enhances the ball speed and driving distance during and after impact. The thin iron face also helps golfers achieve a better launch angle and faster ball speed.

TaylorMade has indeed made another great contribution in the golf technology and equipment.

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McIlroy Keeps His Silence about Equipment Deal

Rory McIlroy's Contract
Heated rumors that world number one golfer Rory McIlroy is up for a new equipment deal keep on flooding the world of golf recently. Hearsay keeps coming out that the world renowned golfer is jumping out of Titleist in favor of Nike Golf.

To these, McIlroy says, “I have my management company deal with endorsements and everything like that. I’m just here to concentrate on golf this week, and I’ve got enough to think about trying to get that ball in the hole. So no further comment on that.” The golfer is playing at the BMW Masters in Shanghai, China. “These rumors have been going around for years, and it seems to always come up at this time of year,” he added.

Several reports also divulge that Nike is pursuing McIlroy for a 10-year exclusive deal which is also speculated to be worth around $250 million. TaylorMade was also reported to be after the two-time major champion. Though it is still not clear as to when the golfer’s contract with Titleist expires.

Both Titleist and Nike also keep their silence regarding the rumors. Titleist spokesperson says they do not talk about contracts with players while a Nike spokesperson said, “We are not going to comment on rumors or speculation.”
All these hearsays peaked up all the more when Nike’s Tiger Woods and McIlroy started having good friendship.

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O’Hair Tied to the New Unnamed TaylorMade Protype Iron

Sean O'Hair Tries New TaylorMade Iron There has been a lot of hearsay and discussion recently that TaylorMade is working on releasing a new line of irons. The iron is still unnamed and was perceived to be what Sean O’Hair was sporting at the TPC Summerlin Tournament held in Las Vegas recently.

Though there was still no official announcement confirming the rumor, speculations became stronger when O’Hair was observed using a cavity-back iron during a rehearsal for the PGA Tour’s Justin Timberlake Shriners Hospital for Children Open. Even more suspicions arose because of the camouflage badge covering the cavity area of the iron.

A badge is usually used to cover some confidential information about a prototype product like the product name, symbol, or any other information which are yet to be officially launched. The clubhead was obviously a perimeter-weighted cavity-back with a polymer-filled slot in the sole part.

The product is being associated with TaylorMade because of the company’s RocketBallz line of woods. RocketBallz became a huge success in providing golfers with enhanced distances through the use of slots. The prototype iron used by O’Hair is perceived to enhance the golfer’s driving distances, as well.

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Golf Equipment that Revolutionized the Game

Golf technology has revolutionized the world golfers play in. Balls made of wound balata, persimmon wood clubs and shafts made of hickory can no longer be found in the golf courses and are just part of the sport’s history.

The most modern golf equipment nowadays is made by the biggest manufacturers of golf equipment. TaylorMade metal woods had been used long time ago but not until 1979 did it successfully hit the commercial market. Gary Adams and his team launched back then the Pittsburgh Persimmon driver. It was a stainless steel driver with a 120 cast that gave the golfers new perspective about drivers. Jim Simons used the Pittsburgh Persimmon when he won the Crosby Clambake in the 1982 PGA Tour.

The first Ping putter was invented by Karsten Solheim in 1959. Seven years after which, Anser putter was launched and is now the most renowned and frequently used putter design. Putters by Ping were used in over 500 winning professional golf tournaments in the different parts of the world. All these exclude other brands which used the derived designs from Anser.

The world’s most spoken-of golf ball is the Titleist Pro-V1 which was launched in 2000. The Pro-V1 changed the way golf balls are constructed. Its core was filled with liquid instead of wound rubber bands. This golf ball reaped an immediate success when Billy Andrade used the same ball when he won the PGA Tour on the same year. The Titleist Pro-V1 golf balls have been part of over 1,700 winning golf tournaments worldwide.

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Club Fitting Goes 3-D

Jon Warren, manager of the M.A.T.T. laboratory, is busy analyzing golf swings. M.A.T.T is an abbreviation for Motion Analysis Technology by TaylorMade. Warren’s goal is to find the proper club that best fits a golfer, based on the data gathered in the M.A.T.T lab.

As Warren explains, “It is 3-D motion capturing. It’s the same system that a lot of video game manufacturers use to create human avatars, and a lot of 3-D movies that have been filmed in the last couple of years use the same system.”

The M.A.T.T. lab offers a next-generation version of club fitting. Golf swings are tracked using reflective markers, which produces a video-game-like output.

“It’s really an experience as opposed to a club fitting. You can go out and get a club fitting anywhere. If someone comes in here, and says they want to break 90, you gotta break it down a little bit both with their equipment, and see their golf swing,” said Warren.

John Grother, a golf teacher from the Oregon Golf Association, says that the information collected from the M.A.T.T. lab is a very effective tool to see what the player is doing and to find ways to improve the game. “When we have an absolute M.R.I. of the golf swing, when we can see in complete 3-D, what someone is doing in the golf swing,” he said.

“Where the technology is nowadays, it is to where you’re not taking full advantage of it unless you get properly fit for it,” Warren concluded.

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