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Callaway Launches New Adjustable Driver

RAZR Fit XtremeJust 13 months after it launched its first adjustable driver, Callaway introduced its second one, the new RAZR Fit Xtreme! The newly released driver boasts of its construction and design with claim that the new product “will not be matched”.

Alan Hocknell, Callaway Senior Vice President of Research and Development, says that the new RAZR Fit Xtreme started peeking in the market piece-by-piece through a Twitter campaign. Its hashtag ‘#LongestDriverInGolf’ became a trending topic in about an hour.

The unique promotion technique exposed the new driver’s look and technology. The new RAZR Fit Xtreme carries the combination of Callaway technologies found in both the FT Tour and RAZR Hawk drivers but innovated with its adjustable hosel and weights technology.

The RAZR Fit Xtreme, which has been included in the list of USGA’s conforming drivers, allows golfers to adjust driver settings in two aspects: in face angle and weight placement. The face angle can be set to either open, square or closed while the weight placement can adjusted away from the center of gravity to improve ball flight. While the RAZR Fit comes with four lofts, the new RAZR Fit XtReme’s head design now comes with five lofts. Each loft allows the bulge radius to change giving golfers of different handicaps and speeds some flexibility.

“We worked tirelessly to improve on the best distance characteristics of our longest drivers and the result is incredibly fast ball speed, plus the lowest CG of any adjustable driver in golf,” Hocknell assured. The new RAZR Fit Xtreme can be grabbed in the market starting January 18, 2013 at around $400.

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