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TaylorMade’s Latest and Biggest Innovation on Irons

taylormade driverBoth golf players and followers have been anticipating the new golf club TaylorMade has in its doorstep. The curiosity of many sparked when Sean O’Hair was spotted using TaylorMade’s prototype iron at the Justin Timberlake Shriners Hospital for Children Open.

The president and CEO of TaylorMade, Mark King, ended all inquiries and speculations by officially announcing the company’s new product, the RocketBladez iron. The club is said to be the biggest innovation in the history of irons.
Though RocketBladez is in its early stage in the market, its ‘Speed Pocket’ feature is already intriguing. Speed Pocket is a slot located at the sole of the 3- through 7- irons. Its width is about two millimeters and is filled with a polyurethane material which flexes upon impact. This concept was inspired and adapted from the company’s RocketBallz line of fairway woods and hybrid.

Intensive study by the company’s set of design engineers revealed that almost 70% of iron impacts do not hit the center of the club face but instead, below the center of the club face. The RocketBladez’s face, therefore, is designed to be 11% thinner than the previous iron faces with Speed Pocket that enhances the ball speed and driving distance during and after impact. The thin iron face also helps golfers achieve a better launch angle and faster ball speed.

TaylorMade has indeed made another great contribution in the golf technology and equipment.

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