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Australian Ladies Masters Is Saved By a Golf Ball Company

australian ladies masters
Volvik, a Korean company that manufactures golf balls, salvaged the Australian Ladies Masters by being its major sponsor.

Bob Tuohy, the event’s chairman, said that the tournament is all set and scheduled from February 1-3 at the Royal Pines, in Gold Coast with Volvik as its new naming rights partner together with RACV. The chairman admitted that the 24th tournament was put in danger until Volvik came to the rescue.

Though the prize money of $500,000 was halved, the all-important and minimum categories on the Ladies European Tour are all retained. However, the tournament was trimmed down to 54 holes from the original plan of 72.

Korean golf broadcaster J Golf was given credit by initializing the talk between Volvik’s chairman Kyung Ahn Moon and Tuohy. “We’ve been through some rough waters to make this possible and Volvik has made the difference,” said Tuohy during the tournament’s launch at Royal Pines. “We see 2013 as a regrouping year and we are hoping to build this marriage into a really big event to knock ‘em dead in 2014, 2015 and 2016,” he added.

Tuohy also expressed gratefulness for the tournament’s major supporters and said that to sponsor tournaments is not the job of the government. He also informed the public that Christel Boeljon is coming back to defend her title.
Warren Sevil, the chief executive of the Australian Ladies Professional Golf, said that the support is brought about by the strong bond between the Australian Ladies Masters and Korean tours. “There is a history of partnership with the Korean tour with invites every year to players and hopefully we will get security for the tournament for years to come. The support of the players is the key to success from here and I believe we will get it,” Sevil added.

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