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New Asian Tour CEO Works for an Asian Major Soon

New Asian Tour CEO Works for an Asian Major Soon

Mike Kerr, the newly appointed CEO of Asian Tour, reveals that talks are already in place to set up a major golf event, hopefully by 2015. Being in the office for just few months, Kerr laid out his dream to expand and go with the current European Tour capacity within the next decade.

“Yes, I think we can have an iconic event in Asia. There are some plans that we have that we’re already in the market talking about. We’re working on it. Let’s say, definitely within the next three to five years.” Kerr said during an interview in Singapore.

Golf’s current majors are: the US Masters, US Open, British Open and the PGA Championship, all of which carry the prestige, tradition and huge prizes established over the years. The Asian Tour envisions itself to be the so-called ‘fifth major’ leading the edge in Asian golf after bringing world-class golf tournaments and increased monetary prizes. The WGC-HSBC Championship and the Singapore Open are currently accepted as Asia’s major.

“The majors are not going to move… …Golf is still in its infancy in this part of the world. The majors have hundreds of years of tradition, which is what sets them apart from every other event,” he shared with the press.

The very optimistic Kerr added, “I think you’ll probably find that we will get that Asian McIlroy. I think the next Rory McIlroy probably will come from this part of the world.”

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